Build Your Brief — BriefGTM

Tell us about your product.

The basics — what you're launching and what it does.

Product Name *

We need a name to build your positioning around.

Category *

Select the category that best fits your product.

Price Point *

Your retail price or subscription cost. Be specific — "$39/bottle" is better than "mid-range."

We need a price point to calculate your unit economics.

What does your product do? *

What does it do and who is it for? Be specific — "plant-based protein for gym-goers 25-40" beats "health supplement."

Even a sentence helps. The more specific, the sharper your brief.

Good. We know what you're launching.

Who are you selling to?

Your audience, what makes you different, and who you're up against.

Target Audience *

Who is buying this? Demographics, behaviors, and the problem they're trying to solve.

Tell us who your ideal customer is — even a rough sketch helps.

What Makes You Different? *

Skip the buzzwords. "Clinical-grade Vitamin C at drugstore prices" beats "premium quality."

What's the one thing that makes someone choose you over the alternatives?

Competitive Context

Name names. "Competing with SkinCeuticals ($165) and Drunk Elephant ($62)" gives us way more to work with than "premium skincare brands."

Now we know who you're selling to and why they should care.

Your launch parameters.

Timeline, budget, and channels. We'll adapt to whatever you've got.

Launch Timeline *

Budget Range *

How much can you invest in this launch? We'll make any budget work — the framework adapts.

Select a budget range so we can calibrate your channel strategy.

Primary Channel *

Select how you're selling so we can route your strategy correctly.

How Do Customers Buy? *

Primary Goal *

Seasonality / Deadline

Geographic Scope

Existing Assets

Email list Website with traffic Social media following Existing customer base PR / media contacts Retail relationships Influencer / creator relationships None yet

Current Funnel

Repeat Purchase / LTV

Anything Else

Everything we need. One last thing.

Where should we send your brief?

Your preview generates instantly. We'll also email you a copy.

First Name *

We'd like to know your name.

Email Address *

We need a valid email to send your brief.

Free preview. No credit card required.