Answer 12 questions about your product. Get a Fortune 500-grade launch brief in 90 seconds — with specific dollar allocations, named channels, and a day-by-day execution plan.
Build Your Brief — Free Preview →No account required. See your personalized preview before paying anything.
You downloaded the HubSpot template. You watched the YouTube series. You asked ChatGPT for a "go-to-market strategy" and got a generic list of channels that could apply to literally any product on earth.
Meanwhile, your launch date is getting closer and your strategy is still a Google Doc with two bullet points.
The gap isn't you. It's that the frameworks behind the best product launches — the ones that drove Samsung's Galaxy launches and Frito-Lay's retail velocity — were never available to founders at your stage.
Until now.
Category, price point, and what makes it different. Two minutes of your time.
BriefEngine analyzes your inputs against 15 DNA markers from Fortune 500 launches and generates a brief tailored to your vertical, budget, and timeline.
A day-by-day action plan with specific dollar amounts, named tools, kill metrics, and exactly what to do on Monday morning.
Positioning Engine — A competitive positioning statement you can hand to your designer, your copywriter, and your investor. Not a tagline. A strategic frame.
Channel Strategy with Dollar Allocations — "Put $6,000 on Meta, $2,500 on TikTok Spark Ads, and kill Google non-branded search at this budget." Not a list of options. A decision.
Adaptive Timeline — Day-by-day for DTC sprints. Week-by-week for retail rollouts. Month-by-month for B2B enterprise cadences. Matched to your vertical automatically.
Kill Metrics — The specific number where you stop spending. "If blended CAC exceeds $15.60 after 14 days, stop all paid." This is what separates a strategy from a wish list.
Execution Checklist — Every action has a date, an owner, a tool, and a success criteria. Hand this to your team (or yourself) and go.
GlowVeil enters the premium-yet-accessible skincare segment at $39, targeting the "SkinCeuticals refugee" — women 25-38 who want clinical efficacy without the $165 price tag. The 30-day DTC sprint allocates $6,000 to Meta with a creator-seeded launch, hitting breakeven at 154 units and deploying a Day 2 kill signal at $1.50 CPC.
Primary Channel: Meta (Instagram + Facebook) — $6,000 allocation. UGC-first creative strategy leveraging 3-5 micro-influencers ($200-500 per creator) with whitelisted ad permissions. Targeting: Interest stack (The Ordinary, Paula's Choice, SkinCeuticals) × Age 25-38 × Purchase behavior...
That's less than two hours of a junior consultant's time — for a deliverable that competes with $1,200–$4,500 agency engagements. Your brief includes the full strategic analysis, a day-by-day execution checklist, and up to 2 free revisions with personalized coaching on how to strengthen your inputs.
Build Your Brief — Free Preview →See your personalized executive summary and one strategic recommendation before you pay.
If it's not specific enough to act on, don't buy it.
No. ChatGPT generates the same generic advice regardless of whether you're launching a $39 serum or a $149/month SaaS platform. BriefEngine runs your inputs through 15 DNA markers reverse-engineered from Fortune 500 launches and routes them through vertical-specific logic (DTC, Retail, or B2B). The channel strategy, budget allocation, and timeline are different for every product.
After you fill out the form, you'll see a free preview: your personalized executive summary, the full table of contents with section lengths, and one specific recommendation from your brief (like your North Star KPI or primary channel allocation). If the preview doesn't impress you, close the tab.
Every paid brief includes an Input Diagnostic — a personalized analysis of what you entered and specific suggestions for how to strengthen your inputs. Use it to edit your answers and regenerate a sharper brief. You get up to 2 free revisions.
About 2 minutes to fill out the form. Your preview appears in under 10 seconds. After purchase, your full brief generates in about 30 seconds.
BriefEngine automatically routes your product to one of three strategic verticals: DTC (30-day sprint), Retail (90-day phased rollout), or B2B Enterprise (180-day cadence). The routing is based on your product category, price point, and channel selection.
We offer up to 2 free revisions per brief — so if the first version doesn't hit, improve your inputs and regenerate. If you're still unsatisfied after revisions, contact us and we'll make it right.
12 questions. 90 seconds. A strategy built on the same frameworks that launched products for the world's biggest brands.
Build Your Brief →